Read the Margin tab

The Margin tab compares what each user pays with what they cost you in AI, so you can see which users make you money and which ones cost you.

How margin is calculated

Margin = net revenue − costs recorded per user (AI and similar) − store fee and tax.

• Net revenue comes from RevenueCat, after store commission and tax. Subscriptions are spread over the days they cover, and refunds come off the sale they belong to.
• AI cost comes from the calls recorded by @cockpitify/node.
• Ad revenue from AdMob is added when you connect it.
• Hosting and fixed costs are not included per user; they’re in Monthly profit.

To fill the tab you need both halves: RevenueCat and AI cost per user. Until then, the To complete the margin card shows what’s missing.

What you see

• After-AI contribution · 30 days: the total, with the share of profitable users and users losing money.
• The breakdown: net revenue, AI, store fee and tax, and ads if connected.
• Rows per plan, so you can compare monthly, yearly and free users.
• Losing the most: the users who cost more than they pay. Tap All to open the Users tab filtered to Losing money.
• Most profitable: the users who bring in the most after AI.
• Notes when something affects the total: people in a free trial (counted in the total but not in the shares), AI calls without a price, and revenue not yet matched to a user.

Tap any user to open their details.

On the Free plan

The Free plan shows Top 3 users by AI cost · last 7 days: who they are, how many AI calls they made and whether they pay. The rows can’t be opened. Tap Try Pro free to see everyone’s revenue and AI cost, user details and alarms.

The App profit card

At the top of the Margin tab, App profit shows this month’s profit so far: revenue minus services minus fixed costs. Tap it for the full month. See Monthly profit.

If it says “Update needed”

Margin arrived in ops 0.6.0. If your app was set up before that, tap Update, or go to Settings → Apps → Update. See Repair, update or remove.